10+ Ways for Improving Your Ecommerce Conversion Rate

Get an Improved Conversion Rate Through These 10 Ways

This article will focus on 10 ways for improving your eCommerce conversion rate. While all the tips listed below can be effective, you must first ensure that your site is optimized and free of errors. If you have not taken the proper steps to ensure that your site is operating optimally, then the conversion rate increase strategies listed below won't do much good.

Here are 10+ ways to increase your eCommerce conversion rate

Create a sense of urgency

In sales, time is money. The longer it takes for someone to make a purchase, the more likely it is that they will abandon their cart.

You can reduce the time it takes for someone to buy from you by creating a sense of urgency. For example, if you are selling tickets to an event, include a countdown timer to show how much time people have left until they need to make a decision.

You can create a sense of urgency on your own website by:

• Offering limited-time discounts to the first 100 people who purchase.
• Making it clear that there is only a certain amount of stock left.

Offer free shipping if possible

Shipping costs can be a deal-breaker for some customers. If you can afford it, consider offering free shipping on orders over a certain amount.

That way, your customers will feel like they are getting a good deal even after the shipping costs are added in.

Be honest about your return policy

According to a report by Klarna, 47% of consumers consider returns and refunds policies before making a purchase, but only 15% feel like retailers do a good job explaining their policies.

So, make sure that your return policy is easy to find, and clearly explains what options are available for each product on your website.

Display product reviews

Customers trust other customers. In fact, 92% of consumers now read online reviews, with 40% forming an opinion by reading just 1-3 reviews. And 88% of consumers trust online reviews as much as personal recommendations.

Include product reviews on your site, and you will encourage more customers to buy from you. You can also solicit testimonials from happy customers, featuring them on your home page or the product pages themselves.

Take it a step further and provide feedback opportunities to all buyers after each purchase, using surveys and interviews to gather information about their experience with your company and the satisfaction level of their purchases.

Make your “add to cart” button stand out

You want shoppers to add items to their carts, so they can check out. So, don't downplay the importance of this action by making the “add to cart” button difficult to find or giving it a weak call-to-action (CTA) like “add.” 

Instead, give this button a prominent position on each product page, and use an active CTA like “add to cart,” “buy now,” or “checkout.” There are different types of content marketing. Stick to one which works best for you.

Display testimonials

Testimonials are the perfect way to build trust with your customer. In fact, it is one of the most effective ways to build credibility and convert more sales.

Testimonials are especially important for online stores that have products that are not tangible and cannot be inspected before buying. Online shoppers want reassurance and proof that other people have bought from you before and were happy with their purchase. 

Testimonials provide social proof and tend to increase conversions when displayed directly on product pages or the home page of your store.

Make sure to include at least a first name, last initial, geographic location, and testimonial for maximum impact.

Use scarcity tactics

Customers are more likely to buy a product if they feel like they need to get it right away before it is gone forever or while supplies last. You can use this tactic by displaying an item as low in stock or having the item’s price go up after a certain quantity has been sold.

Implied scarcity is also effective in this case. Simply stating “Only 4 lefts!” or “Almost sold out!” will get people to buy the item much quicker than if you simply said “Only 6 left in stock.”

Offer free returns on purchases

Buying online can be intimidating for consumers, especially if they are unsure about the sizing or want to see the product in person. Consider offering free returns or exchanges on purchases to help reassure them that they will not get stuck with something they don’t want. You could even offer a money-back guarantee on certain products. 

In many cases, the return policy is more important than a discount because people tend to place greater value on things for which they have paid full price.

If you are worried about losing money by accepting returns, you can offset this by adding a small restocking fee or offering store credit rather than cash refunds. 

Another option is to offer free returns only on first-time purchases and only during a trial period of one month, for example, after which the consumer must pay shipping fees. This can help to weed out consumers who might try to abuse your return policy.

Remove distractions on landing pages

For every additional field, you add to your checkout page or landing page, you lose roughly 10% of conversions. If you have got a lot of content on your landing page or sidebars on your checkout page, it can make it hard for consumers to focus on what is important in making a purchase! 

Make sure that your landing pages and checkout pages have an extremely simple design focused entirely on getting consumers to complete an action.

Add a live chat feature to your website

Adding an option for customers to chat with you in real-time can increase conversions by 45%, while also providing valuable feedback on what’s working (and what’s not).

Adding a chat feature to your eCommerce site can help you streamline customer support and make it easier for customers to get their questions answered.

For example, we added a live chat feature to our homepage, which helped us drive more sales and learn more about our customers.

Don’t rely solely on pop-ups

When done right, pop-ups can be an effective way of generating new leads and improving conversions.

However, if you are not careful about how you implement them, they will frustrate your visitors and hurt your conversion rate.

Make sure every page is secure

If you are running an online store, every page including product pages should have an SSL certificate that allows customers to enter their payment information securely on your website.

This will give customers the confidence they need to complete their purchases.

Conclusion

There are countless reasons why to use conversion rate optimization software for your eCommerce business, you will end up with new customers, more profits, and more optimized stores. It is something that every e-commerce professional needs to consider, as the benefits are immense.